AVEDA – hair care inspired by ancient art of Ayurveda
I heard of Aveda years ago and I don’t know why, but I never tried any of their products. So this summer on my trip to Canada I came across an Aveda store and decided to find a bit more about their widely popular hair care.
So here is a bit of background information on Aveda. The founder and the genius behind Aveda was Horst Rechelbacher a famous hairdresser, who at the peak of his career suffered burn out from overwork and recovered due to his mother’s herbal remedies, practice of yoga and meditation. Shortly after, in 1970, he travelled to a retreat in India where Ayurveda became a part of his lifestyle. He adopted a holistic thinking, the belief that individual beauty is directly linked to the beauty of the world around us. In India, he also got inspired to create Aveda. Together with two doctors of Ayurveda, he developed his first clove shampoo in a kitchen sink in Minneapolis. And out of this enthusiastic idea and good collaboration, Aveda was born in 1978. Their vision was to bring beauty professionals botanical products that would be good for them, their clients and the environment. Unfortunately, Horst Rechelbacher passed away in 2014, but his legacy as a pioneer of holistic beauty, and a champion of environmental responsibility lives on and extends through Aveda.
My experience with Aveda hair products (they also have skin care, body care, and makeup collections) was great right from the start. First of all, I loved how professional the staff at the Aveda store was. I got a really good consultation regarding my recent hair problems. Lately, my hair was getting heavy, dull and greasy really fast, so for my type of hair, I was advised the Shampure shampoo and Shampure conditioner. The Shampure cleanses hair with morikue protein from the Peruvian rainforest, a quaternized blend of protein and amino acids from Brazil nuts and wheat. This protein has a single molecule size that penetrates the hair strand to strengthen the hair and even the porosity. I really love these two products. At first, it takes a bit of time for your hair and scalp to get used to natural shampoos, but now it is just great. My hair has much more volume and is lighter in texture. It is also amazing how the hair stays fresh much longer. And on top of all that, this shampoo calms the senses with an aroma combining 25 pure flower and plant essences including certified organic lavender, petitgrain, and ylang-ylang. I truly love the natural, very herbal scent that lasts for days.
A big plus in my eyes is also that in keeping with Ayurvedic principle and also because of their concern for the Earth, Aveda is committed to using organic ingredients. Their mission is to care for the world, from the products they make to the ways in which they also give back to society. They strive to set an example for environmental leadership and responsibility in the world of beauty and beyond.
I am truly hooked on this product and can only recomend it.
P.S. Apart from using the right hair care, you can also do a lot for beautiful, healthy and shiny hair with the right nutrition. One tip for healthy hair and hair growth from my hairdresser is food rich in omega-3 fatty acids, such as salmon, avocado, almonds, and eggs. Food with a good amount of beta-carotene, like sweet potato, carrots, and peaches is also recommended.